Will elderberry powder continue to be the star product of the market at flu seasons?
Aug 24, 2020

At this special season, more and more people pay much attention to the functional food ingredients, right? While, elderberry powder plays an important at this special season as known.

In 2018, the total sales of herbal dietary supplements in the United States reached US$8.842 billion, an increase of 9.4% from 2017. The 2018 Technavio report pointed out that the compound annual growth rate of elderberry will reach 7% during 2018-2022. Elderberry ranks fourth among the best-selling herbal dietary supplements. Sales increased by 138% year-on-year in 2017. It is the fastest growing among the top 25 dietary supplement products. The elderberry is expected to grow strongly in the 2019-2020 flu season. Among them, immune health and weight management are the two major demands driving growth.

The famous researcher Jessica H. said "Elderberry will still occupy a major position in the herbal dietary supplement category, especially in the cold and flu sub-categories, and its popularity will continue to grow in other categories."

Elderberry not only grows in the category of herbal dietary supplements, but also includes children's vitamins and other products. Among them, mixed drinks, solid drinks, and even lollipops have become new application forms of products.

  1. Children's Black Elderberry Syrup

  2. Adult Black Elderberry Syrup

  3. Children's Black Elderberry Gummy

  4. Black Elderberry Honey Lemon Flavored Hot Drink

  5. Kids Organic Elderberry Fudge

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