In recent years, the market for beauty products that can be eaten has developed rapidly. These products, which were popular in Europe and Japan and South Korea, have received more and more attention from domestic consumers, and the Chinese market has a tendency to dominate.
According to the "China Pharmaceutical Industry Brand Competition and Investment Opportunity Analysis Report" released by the Prospective Industry Research Institute, in 2009, the cosmetics market sales were 80 billion yuan, of which the pharmaceutical industry market sales were 8-10 billion yuan, accounting for 8% of sales in the cosmetics market. In 2013, the growth of China's cosmeceutical market was about 23 billion yuan. Traditional Chinese medicine cosmetics, as a new force in cosmeceuticals, are currently in a rapid growth period. In 2017, the size of China's cosmeceutical market reached 62.5 billion yuan.
Although the United States has the world's largest dietary supplement market, the beauty supplement market is slightly inferior, lagging behind markets such as Japan, Italy and France. According to Euromonitor International's survey data, sales of beauty supplement products in the United States reached $144 million in 2018, and sales for the full year 2017 were only $89 million. However, Mintel's survey data shows that the new products of American beauty supplement products are launched at a faster rate. Among them, “anti-aging” claims 4% of the products, and “hair, skin and nail care” claims to account for 12%. Some claims claim to be 3%.
Collagen is still in C position
Mintel's global new product database shows that in 2017, some vitamins and minerals also used beauty claims, but these products are relatively small, accounting for only 5% of the total market. This figure for the North American market is 6%, 7% for the Asia Pacific region, 4% for Europe, the Middle East and Africa, and 2% for Latin America.
Among the many functional ingredients of cosmetic supplement products, collagen peptides are still the most used, and many studies have shown that collagen extracted from animals is indeed good for skin health. At the beginning of the 2018 natural product beauty exhibition, there were a wide variety of collagen products, from powder to cookies to burritos. Through this exhibition, Ou Rui International also predicted that collagen will become the most "fire" functional raw material in 2018. In addition, collagen is listed as one of the most popular dietary supplement ingredients in the Dutch and Innova Market Insights survey.