In the past few years, mushroom extracts have ushered in a period of market growth in overseas markets. Whether from the fine development of raw materials, the layout of diversified products on the brand side, or the application of new downstream tracks, mushroom extracts are becoming increasingly important. The "focus" that more and more companies pay attention to.
Recently, the US data company SPINS released the "2023 Mushroom Extracts Ingredients Market Report", the market data for the past 52 weeks until April 23, 2023, covering the main sales channels in the US market (natural retail channels + mainstream retail channels).
The main trend directions are:
1. The mushroom market is developing rapidly.
2. Mushrooms are entering the mainstream market, extending from dietary supplements to food and beverage.
3. Two noteworthy mushroom potential extracts.
4. The fast-growing category of mushroom extracts downstream.
The Rapid Development Of The Global Mushroom Market
The "2021 Herbal Supplement Sales Market Report" released by the American Botanical Council shows that in the natural retail channels in the United States in 2021, the overall performance of mushroom extracts are good. It is an increase of 15.9%. At the same time, market data released by SPINS shows that in the category of nutritional food and beverages in the United States in 2022, the sales of products containing mushroom extracts will increase significantly, reaching 26%.
The rapid growth of the mushroom market is mainly driven by the following factors, for example, consumers' interest in mushroom extracts are increasing, different types of mushrooms have different health directions, which can meet the diversified health needs of consumers, and adapt to the original market. The development of mushrooms also indirectly promotes the growth of this category. The application of mushroom extracts in downstream product formulations is often compounded with ashwagandha, ginseng, and holy basil.
Not only in the United States, mushrooms are also ushering in a period of development in other markets around the world.
According to market data released by Future Market Insights, the global mushroom market will reach US$9.698 billion in 2023 and is expected to reach US$22 billion in 2033, with an annual growth rate of 9%.
At present, the popular mushroom raw materials/extracts on the market mainly include Reishi, Lion's Mane, Chaga, Cordyceps Militaris, Shiitake, Maitake, Turkey Tail, and so on.
Food and Beverage Becomes the Mainstream Market of Mushrooms
According to data released by SPINS, the growth of mushrooms in vitamins and dietary supplements has stabilized. In the past year, the sales of related products reached 114 million US dollars, a year-on-year increase of 2.9%. In contrast, the growth in the food and beverage track has risen rapidly, with a year-on-year increase of 19.5%, and the sales of related products reached 642 million US dollars. At the same time, the growth in the body care track has also declined.
The early growth of the U.S. mushroom industry was mainly in the natural channel, with product types dominated by vitamins and dietary supplements. With the continuous increase of consumer demand, the development of mushroom extracts has become more and more refined, and the product form has also changed from capsules and tablets to powder, liquid, gummies, and other forms. At the same time, food and beverages have also become the main downstream applications direction, especially ready-to-drink beverages and packaged foods.
The beverage category is one of the directions where mushroom extracts are widely used.
In 2022, Lifeway Food, an American brand of fermented probiotics, will launch three different flavors of adaptogenic mushroom beverages. (Reishi, Lion's Mane, Shiitake Mushrooms), the compounding of different extracts, the consumption scenarios of downstream applications are also different.
Not only beverages, but many coffee products also contain mushroom extracts. The application of mushrooms in coffee can provide energy without making people feel jittery, can be used as a partial caffeine replacement, and is often used in combination with other adaptogenic ingredients.
The US brand MUD\WTR combines mushrooms with little or no caffeine in their line of coffee alternative blends. Each blend consists of cocoa, herbs, spices, and contains one or more of the following mushroom-based ingredients, including Reishi, Cordyceps, Chaga, and Lion's Mane.
Two Potential Mushroom Extracts
Different mushrooms contain different nutrients, and there are also differences in downstream application tracks and scenarios. In its market report, SPINS analyzed two mushroom Extracts, Lion's Mane and Turkey Tail. It can be clearly seen that kombucha and beverages are the main growth categories, followed by nutrition bars, coffee, and meal replacement products.
Lion's Mane is rich in protein, fat, iron, phosphorus, calcium, carotene, carbohydrates, polysaccharides, etc., and its domestic consumption awareness is relatively high. At present, the fastest-growing product type in the United States is kombucha & beverages, with annual sales growth of 158.2% year-on-year, followed by nutrition bars & gels, shelf-stable coffee, and hot cocoa.
The main active ingredients of Turkey Tail are polysaccharides, which are relatively less recognized in the market. In the U.S. market, kombucha & beverages are the fastest-growing category of versicolor products, with annual sales increasing by 226.6% year-on-year, followed by protein supplements & meal replacement products, probiotics & digestive health products.
Coffee becomes a fast-growing category for mushrooms
According to market data released by SPINS, mushroom extracts can be applied to many food and beverage types, including soups, biscuits, snack bars, beverages, infant food, frozen snacks, coffee, tea, etc., among which sales account for a large proportion It is soup, reaching 26.3 million US dollars, followed by biscuits and snack bars, with sales of 25 million, and the fastest growing category is tea and ready-to-drink coffee (250.6%), followed by baby food (217.2%), Kombucha & Beverages (71.2%) and other categories.
According to market data released by Research And Markets, the global mushroom coffee market is expected to reach US$4.12 billion in 2030, with a compound annual growth rate of 5.5% between 2023 and 2030, which is in a stable development trend.
As consumers become more health conscious, they are looking for alternative coffee options such as decaf or herbal coffee blends. In this context, mushroom coffee, with its unique and natural flavor profile, is an attractive option for consumers looking for something different. Of course, the development of the mushroom coffee market is also related to the continuous improvement of consumers' awareness of the health value of mushrooms.
In terms of segmentation, the main extracts in the mushroom coffee market include Lion's Mane, Chaga, Cordyceps, and Reishi. In 2022, the Chaga extract is expected to account for 28.5% of sales, mainly due to the earthy and slightly bitter taste of Chaga that can be paired with coffee flavors, which may appeal to those looking for different and more complex flavor consumers with the best coffee experience.
Mushrooms have a long history of eating and planting in many countries, and China is the main supply market for global mushroom extracts, but the development of downstream mushroom products is still relatively rudimentary, and the domestic application is mainly based on rough processing. Mainly agricultural and sideline products, high value-added products have yet to be developed. I believe that in the future, mushroom extracts will become an important part of the brand development of differentiated products.
Undersun Biomedtech has been working on the production of mushroom extracts for 19 years since 2004.
And we have organic products available for our mushroom extracts:
Organic Cordyceps Mushroom Extract Polysaccharides 30%-80%
Organic Lion's Mane Mushroom Extract Polysaccharides 30%-80%
Organic Chaga Mushroom Extract Polysaccharides 30%-80%
Organic Reishi Mushroom Extract Polysaccharides 30%-80%
Organic Shiitake Mushroom Extract Polysaccharides 30%-80%
Organic Maitake Mushroom Extract Polysaccharides 30%-80%
Organic Agaricus Blazei Extract Polysaccharides 30%-80%
Also, Except the organic extracts, we have organic mushroom powder available:
Organic Shiitake Mushroom Powder 80-120 Mesh
Organic Reishi Mushroom Powder 80-120 Mesh
Organic Lion's Mane Mushroom Powder 80-120 Mesh
Organic Turkey Tail Mushroom Powder 80-120 Mesh
Organic Maitake Mushroom Powder 80-120 Mesh
Organic Chaga Mushroom Powder 80-120 Mesh
Organic Alfalfa Powder 80-120 Mesh
Organic Dandelion Root Powder 80-120 Mesh
Organic Wheat Grass Powder 80-120 Mesh
Organic Barley Grass Powder 80-120 Mesh
Organic Kale Powder 80-120 Mesh
Organic Spinach Powder 80-120 Mesh
Organic Burdock Root Powder 80-120 Mesh
Welcome to let us learn more about your demand at herbext@undersun.com.cn.
