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Social media is playing an increasingly important role in the global food trend, providing opportunities for brightly colored natural foods. In recent years, this trend has not shown signs of slowing down. Color-rich foods and spices, such as beetroot, spirulina and turmeric, are increasingly considered to have certain health attributes that are often used in healthy or clean foods.
Undersun Market Insights One of the global food and beverage trends in 2019 is Connected to the Plate, which is now an era of rapid Internet development. It has become customary to share food on social platforms, especially for millennials, where food has a wide appeal on Instagram. Technological advances have brought consumers closer to the key elements of food, as well as transparency, knowledge and chat/sharing on social media.
Undersun Market Insights' 2018 trend survey found that 55% of Chinese consumers, 43% of American consumers and 24% of UK consumers are between weeks and more. Share their gourmet photos online. Online food sharing has an impact on color and taste in 2019 and beyond, as well as new product development.
The appearance of food is becoming more and more important
As people often share food images on social media such as Instagram, the visual appearance of food becomes more and more important. The “photographable” food trend is not only for taking attractive photos, but also for capturing a way of life. For many millennials, this lifestyle is real, natural and aesthetic.
Photographic foods are often condensed from fruits, vegetables, edible flowers and algae, providing a perfect combination of visual appeal and authenticity that young people can share with friends and fans on social media. The food on instagram either looks great, or it's different in color, texture or ingredients. This concept is not limited to the Instagram platform, but also includes other platforms such as Twitter, blogs, and vibrato. As consumers, we are born with visual animals, and it is taken for granted by the dazzling photos on social media.