In 2016, Google’s global diet trends report showed that turmeric has increased its search volume by 300% in the past five years.
In 2017, Curcumin extract once again became one of the “Top Ten Superfoods” sought after by foreign media, and successfully entered the beverage industry.
In 2017, Starbucks previously launched a turmeric latte in the UK. Simply combine the milk, turmeric and spices and pour them into espresso, turmeric latte, and the taste is smooth and fresh. It is said that this turmeric latte also helps to fat loss.
In 2018, the development momentum of turmeric is still strong, and it is easy to put on the list of “the world's most concerned food raw material formula”.
Few raw materials are welcomed and sought after by different countries, but turmeric is one of the minority.
According to the annual market report released by the American Botanical Medicine Council (ABC) in HerbalGram last year, the total retail sales of herbal dietary supplements in 2016 exceeded US$7 billion, an increase of 7.7% compared with the previous year. Modern people focus on natural life and admire herbs, so they are gradually becoming familiar with herbal ingredients such as turmeric. People eat turmeric, which acts as a spice to make the curry golden brown. For thousands of years people have become accustomed to its taste and the health benefits it brings. Curcumin, which is responsible for the medicinal properties of turmeric, is a major active ingredient and is popular among more and more people.
How popular is turmeric and curcumin
Today, the demand for curcumin supplements and functional nutritional products containing turmeric exceeds the broader nutrition market.
In the past few years, the sales of curcumin have experienced a dramatic increase, and it is widely used in diversified fields including dietary supplements, beverages, cosmetics and functional foods. Sabinsa Global President Shaheen Majeed said, “The active ingredients from coffee shop latte to pet supplements are everywhere. We expect this high demand to continue.”
More research and clinical evidence on the health benefits of curcumin has become an important factor in the popularity of this ingredient, according to Lennheit Len Monheit, executive director of the Global Curcumin Association: “In fact, a recent study by the University of California, Los Angeles showed that turmeric It has a positive impact on memory and emotions, and this article has been widely adopted by major media around the world. Others are a lot of research on the effects of curcumin on inflammation and cell health."
Monheit, executive director of the Global Curcumin Association, said. “We now use modern science and technology to better understand traditional botanicals from Ayurveda (Ayurveda), Chinese medicine and other ethnobotanical fields. As with any ingredient, consumer perception is critical. Curcumin has reached this point."
According to PubMed, in the past five years alone, nearly 6,000 scientific papers on curcumin and its health benefits have been published. More than 10,000 studies and 120 clinical trials evaluated turmeric and curcumin and their health benefits.
According to John Kathrein, component coordinator of Applied Food Science, the awareness of curcumin has increased in both the United States and Europe. “Although this Ayurvedic spice appears in every family in India and Asia, and these cultures are widely known for their many health benefits, many Western consumers still don’t know this. But today, consumers can pick them up. The phone or device, discovering anything. As technology shrinks the world, shoppers are increasingly aware of these ancient herbs and spices, and this curiosity is opening up new markets."
In addition to health-conscious consumers, the health benefits of curcumin make it hot. According to Eric Meppem, co-founder of Pharmako Biotechnologies, "The anti-inflammatory, anti-bacterial and anti-oxidant properties of curcumin make it ideal for functional foods and medical applications."
In the past 10 years, the number of published studies on curcumin and its positive health effects has almost quadrupled; in 2008 there were 400 published studies, and in 2017 it developed to nearly 1,400 studies, Eric Meppem Added.
Anti-inflammatory, anti-oxidant and even improve memory, curcumin research continues to deepen
Curcumin acts as an anti-inflammatory and antioxidant, showing its huge market potential.
Mr. Monheit, executive director of the Global Curcumin Association, said that many studies have also investigated the antioxidant activity of curcumin and found that it can enhance enzymes such as superoxide dismutase (SOD) and glutathione peroxidase (GPx). Enzyme activity). “This activity will provide liver protection and suggest detoxification performance.”
Mr. Majeed of Sabinsa pointed out that the researchers concluded that inflammation is associated with many chronic diseases in humans. "NF-κB is a major regulator of chronic inflammation and has been found to play an important role in chronic diseases such as cardiovascular disease, cancer, diabetes, autoimmune diseases, etc. Curcumin is known to be a key inhibitor of NF-κB. Many studies have shown that curcumin can effectively promote a healthy inflammatory response, thereby alleviating the onset or progression of several chronic degenerative diseases."
Senior health scientist Michael A. Smith, MD, said that the "systemic benefits" of curcumin are driving the market. “Consumers like spice as a medicine. As consumers become less aware of the absorption of turmeric/curcumin, they are more likely to buy curcumin supplements.”
Although curcumin is known for its benefits as an anti-inflammatory and potent antioxidant, Mr. Kathrein, who uses Food Science, points out: "Curcumin is also a biologically active regulator that acts at the molecular level to help the body regulate stress. And restore equilibrium steady state."
A recent study by researchers at the University of California, Los Angeles, published online January 19 in the American Journal of Geriatric Psychiatry, shows that daily consumption of certain forms of curcumin improves the memory and mood of young, older people. Related memory loss.
Quality issues facing: combating adulterated products
When ingredients such as curcumin are so rapidly popular, unfortunately, responsible dietary supplement companies often need to compete with low-quality adulterated products.
Some industry speculators have seized the opportunity to penetrate the market with synthetic materials, either mistaken for “natural sources” or use synthetic raw materials. "
Sabinsa is a pioneer in the introduction and supply of a natural, high-purity curcumin market. It strictly controls the source and, after good agricultural practices (GAP), obtains each batch of curcumin from the roots of turmeric cultivated by contract farmers. After the discovery of synthetic curcumin on the market, Sabinsa used a carbon 14 analysis, a sensitive test to determine whether the sample was natural or synthetic, or whether there were traces of synthetic adulteration. By using this technology, Sabinsa has taken an important step in the fight against adulteration.
The Global Curcumin Association is testing random ingredients and finished products as part of their work plan. Monheit, Executive Director of the Association, recommends that product developers ensure that the correct quality materials are used, that third-party testing is performed using laboratories familiar with USP methods, and, ideally, laboratories using radioisotope methods are regularly inspected for artificial blending. false.
Mr. Palumbo of Indena said that manufacturers expect today's suppliers to have greater transparency and compliance. “The market is characterized by a stricter legal and regulatory framework and more and more quality control.”
Next step: How to improve the absorption and utilization of curcumin
In addition to quality issues, product developers and brand owners must be aware of the challenges of curcumin for absorption and bioavailability.
Sabinsa's Majeed said that it is well known that curcumin is difficult to be absorbed by the body in the unprocessed state. “This may be partly due to poor solubility, coupled with rapid metabolism and rapid systemic elimination, which ultimately hinders its bioavailability. In the past, although several methods have been developed to improve bioavailability and absorption, some methods are improving bioavailability. The degree is more successful than other methods.” He continued, Sabinsa found a successful method of combining curcumin with a natural bioavailability enhancer (such as piperine, a major chemical derived from black pepper).
Indena's Mr. Palumbo said that the company's goal is to "optimize bioabsorption" by applying "natural as a biomimetic principle of measurement", that is, "naturally inspired innovation" to design active ingredients based on natural plant extracts.
“In fact, in order to promote the absorption of curcumin, turmeric is mainly consumed in oily matrices and MERIVA. Curcumin is transported together with phospholipids. According to Phytosome, this is not dependent on any pharmaceutical adjuvants or synthetic ingredients, but is utilized with dietary ingredients [phospholipids). The interaction of choline]. The Phytosome delivery system pioneered by Indena and developed in the field of food additives more than 20 years ago is natural and contains phospholipids naturally found in human cells. It is the only one in the world that can claim 100%. A delivery system for plant derivatives of food grade compositions."
According to OmniActive's Appell, the company uses its UltraSOL delivery system to develop high bioavailability and water-dispersible curcumin CurcuWIN turmeric extract powder (20% curcumin) to improve the bioavailability of those malabsorbed nutrients and increase fat Water dispersibility of soluble components.
Mr. Meppem of Pharmako Biotechnologies said: “Consumers must understand why curcumin absorption is important because it affects the efficacy of ingredients. Curcumin is not bioavailable or poorly absorbed because it is hydrophobic (does not like water) ), and the human gastrointestinal tract is an aqueous environment. The bioavailability of curcumin is the key to helping to achieve its full strength and release the full potential of curcumin."
The HydroCurc supplied by Gencor is specifically designed to increase the absorption of curcumin particles using a new cold water dispersion technique called LipiSperse. LipiSperse is a novel system specifically designed to enhance the dispersion of crystalline lipophilic agents in aqueous environments such as the stomach. Mr. Meppem said: “Agglomeration occurs when curcumin is added to water or intestines, resulting in poor bioavailability. “LipiSperse gives curcumin a perfect dispersibility, which increases the specific surface area and enhances the absorption of ingredients. Another striking feature of this innovative patented technology is that HydroCurc provides nearly 86% active absorbable curcumin, with only about 10% excipients. ”
Applied Food Science uses an extraction solvent extraction process and allows the company to separate curcumin from turmeric. Mr. Kathrein said: “This not only contributes to bioavailability/absorption, but is also easier to formulate. With our PurCL, product developers can get the best and consistent sensory characteristics on the finished product and get complete solubility, And has more precise functional properties."
According to Dr. Smith of Life Extension, in general, curcumin has improved formula, scientific analysis and improved understanding. “For example, BCM-95 curcumin has been on the market a few years ago and is up to seven times more absorbent than traditional extracts. Life Extension specializes in BCM-95 in its retail products. We also found that when you add ginger and tumerones When it comes from ginger butter, the anti-inflammatory effect will increase."
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